SMALL LOCAL BANKS IN SOCIAL MEDIA: CONVERTING SOCIAL RESPONSIBILITY INTO CONSUMER ATTENTION AND ECONOMIC OUTCOMES

Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

The present paper focus on ITC notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...

Social responsibility and financial performance of banks in Iran

The purpose of this study is to investigate the role of social responsibility on the financial performance of Iranian banks. In this study, first a quantitative index was created by combination of 9 indicators of the banking system. The indicators were selected to cover the social responsibility of the country's banking system to shareholders, customers, borrowers, producers, society and the go...

Consumer Social Responsibility – The True Corporate Social Responsibility

Corporate Social Responsibility (CSR) has attracted global attention in an increasingly integrated world economy. Proponents of CSR believe that the corporation is obligated to promote social progress due to its dependence on society. CSR opponents argue that these demands are unwarranted and that the corporation’s sole obligation is to maximize shareholder wealth within legal and social norms....

Consumer Social Responsibility Pigors Rockenbach

impact of consumer social responsibility and brand social responsibility image on brand loyalty

the present paper focus on itc notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. an experimental design with 693 participants was used. the results shows that consumers like cause related marketing campaigns and ready to do extra ef...